Transcript:

So it happened again yesterday. I was at Costco. I was wearing my company jacket. And I was exiting the store. The guy who checks the receipt says, "Oh, you work for Air Liquide?" I said, "Yes." He said, "It's a French company." I said, "Yes, you're right. It's a French company." And I walked out.

My friend who was with me was wearing a North Face jacket. Nobody asked him, "Hey, you work for North Face?" In fact, I have a friend of mine who lives in Virginia. He exclusively wears Under Armour jackets and shirts — not shirts, but sweatshirts and activewear. Nobody asks him, "Hey, do you work for Under Armour?" In fact, he works for Under Armour.

It's amazing how people... some of the brands are normalized versus some are not.

So here's a quiz for you. Did I go to University of Delaware? Now you have to answer this without going to LinkedIn. I'm a chemical engineer. I have a PhD in chemical engineering. I work in the chemical engineering field in Delaware. Did I go to the University of Delaware?